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How to Increase Average Order Value at Your Restaurant

Increasing revenue and driving profitability are essential in the competitive HORECA industry. Wondering how to get your customers to order more? Want to generate more profit without compromising on the quality of service? Then keep reading!

One effective strategy is to increase the average order value. Restaurants can be profitable while providing added value to their customers by encouraging them to spend more on their dining experience. Incorporate more and varied drinks in your menu to improve your customer’s overall dining experience. This will not only increase your average order value, but also customer retention. Here are a few ways in which you can increase order value at your restaurant: 

In This Article

    Create Irresistible Signature Beverages 

    One of the simplest and most effective ways to boost your restaurant’s average order value is by creating unique and tempting signature syrup beverages. 

    Swa syrups can help you widen your variety without greatly impacting your budget. We have several flavour options for your drinks – Summer berries, Orange Mint, Jamun Kala Khatta, and many more. We can help you offer a wide range of all-natural fruit flavors to create innovative and refreshing drinks. 

    Wondering if too many drink options will make you cost more? Well, not when each drink can be made under Rs.20-25, and the average cost of a mocktail or cocktail can be around Rs. 350 – 600. 

    Try to keep them all – fruit-infused mocktails, custom lemonades, or fruity iced teas. The best part is, your restaurant staff can make any drink within 30 seconds and you can even pre-batch during rush hours. The flavour will remain exactly the same! Ensure that these drinks are prominently displayed on your menu and highlighted by your servers. You can increase the average order value of your customers by presenting delicious and visually appealing options.

    Develop Syrup-Pairing Suggestions 

    Offering syrup-pairing suggestions for your main dishes is another effective way to increase average order values. You can use Swa Artisanal syrups to enhance savory or sweet dishes in a variety of ways. Some of these sweet & savory flavour options include Jamun Kala Khatta, Guava chilli, Pineapple Bird’s Eye Chilli, Mojito mint, etc. Training your staff to recommend customers based on their menu selections. This will help them discover the perfect syrup pairing that complements their chosen dish.

    For instance, if a customer orders a savory chicken dish, your server can suggest a tangy mango syrup to add a delightful twist to the flavors. Similarly, if a customer orders a sweet dessert, recommend raspberry or strawberry syrup to elevate the taste and presentation. These personalized syrup-pairing suggestions enhance the dining experience but also encourage customers to experiment with new flavors, resulting in higher average order values.

    Promote Retail Options 

    Create a retail section within your restaurant where customers can order takeaway drinks to enjoy at home. Display the drinks prominently and provide informative signage showcasing the various flavors and their suggested uses.

    Inform your servers about the availability and options of the drinks, emphasizing that customers can customize and experiment with different flavors of Swa Artisanal Syrups. By allowing customers to take a piece of their dining experience home with them acts as an additional revenue stream & also increases customer loyalty. It serves as a constant reminder of the delicious flavors they experienced at your restaurant, encouraging them to return and potentially increase their average order value.

    Encourage Your Customers to Try Something New

    You can encourage your customers to explore beyond their usual drink selection by offering them these enticing beverages. This is especially true for millennials & Gen Z who are open to experimenting with their drinks. This way they will order more drinks meaning your average order value will go up!


    Increasing the average order value at your restaurant is a strategic approach to boost revenue and drive profitability. By incorporating drinks into your menu offerings, you can create enticing signature syrup beverages, provide syrup-pairing suggestions, and promote retail options. By implementing these strategies, you can effectively increase average order values, elevate customer satisfaction, and position your restaurant as a destination for delicious and innovative syrup-infused creations.

    Remember, Swa syrups offer a range of all-natural fruit flavors that will captivate your customers’ taste buds and keep them coming back for more. So why wait? Embrace the power of our syrups and watch your restaurant thrive with increased average order values and delighted patrons.

    Get ready to elevate your restaurant’s offerings and take your average order values to new heights with Swa Artisanal syrups!


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